Challenge
SprintBet is a new online casino and sports betting brand developed by a major player in the gambling industry, built specifically to enter high-growth markets in Asia and India. ClefDev was brought in to create the entire brand identity from scratch — from market positioning and visuals to 3D design, digital assets, and website interface styling.
This wasn't a redesign. It was a brand birth — tailor-made for cultural relevance, regional conversion, and VIP-focused retention strategies.
What We Delivered
The SprintBet project brought together every discipline of our studio in a single creative pipeline:
Market research and regional analysis (China, India, SEA)
Brand strategy and naming, developed to feel dynamic and high-stakes
Complete visual identity, including logo system, font selection, and multilingual typography (incl. Hindi & Chinese)
Design of a premium 3D asset library: chips, coins, cards, trophies, and UI objects
Custom promotional banners and VIP marketing materials for landing pages and social media
Website UI direction and layout structure adapted to mobile-first gambling behavior
Visual Language & Brand Feel
We built SprintBet around a concept of velocity meets luxury — fast action and elite status, blended through:
A sleek black-gold color palette for luxury casino appeal
Cinematic-style 3D graphics that stand out across both mobile and web
Localization elements to resonate with regional audiences and VIP players
Microcopy and marketing voice tailored to the psychology of high-rollers
SprintBet now enters the market with a highly differentiated online casino brand designed for scalability and instant visual recognition.
From SEO-optimized banners to branded 3D tokens and high-converting promotional pages, every element is crafted to speak directly to Asian iGaming markets, with a strong focus on mobile-first design, crypto and cash-based reward mechanics, and VIP club exclusivity.
