About
DiceBet is a fresh, colorful iGaming brand created by a global casino operator, tailored specifically for launch in Latin America, Azerbaijan, and emerging Eastern markets. Unlike premium or minimalistic aesthetics, this project called for something fun, accessible, and emotionally engaging — a brand that feels more like an amusement park than a betting platform.
Our Concept
To build this identity, we blended two worlds: the thrill of gambling and the joyful chaos of a summer carnival. The result is a brand that feels bold, bouncy, and visual-first, driven by motion, color, and playful UX language.
We designed DiceBet around themes of luck, excitement, and energy — drawing inspiration from slot machines, glowing arcades, and vintage signage. Every visual decision was made to increase emotional retention and reduce banner fatigue.
What We Delivered
ClefDev was responsible for the full brand rollout, including:
Naming and brand identity design (logo, grid, brand system)
Vibrant color palette and retro-futuristic display typography
Full UI styling for desktop and mobile casino interfaces
3D modeling of custom assets: chips, dice, gift boxes, tickets
Dozens of high-converting bonus banners for regional marketing
Localized AI influencers with specific visual sets per country
Custom font effects and hypnotic spiral patterns for visual recall
Modular visual system for quick adaptation across new regions
A Scalable Brand With Local Flair
One of DiceBet’s key advantages is its scalability. Thanks to the flexible identity system and wide set of branded elements, we created dozens of visual variations that still felt cohesive. From bonus promo packs to influencer visuals, we ensured that the brand feels instantly recognizable — yet adaptable to new markets.
We also introduced AI-generated brand ambassadors, personalized for different countries (Brazil, Azerbaijan, South Africa, Uzbekistan). These characters powered DiceBet’s presence across social media and in-app promotion — enabling fast, budget-friendly localization without sacrificing visual quality.
